An Introduction to The Bling Ring

V started life as a demi-fine brand. In 2013 I joined my dad’s jewellery business in Birmingham and set out to create affordable pieces that had the quality and timeless design of fine jewellery.  

Throughout the last 9 years, many of our demi-fine customers have come to me wanting our signature Art Deco style transformed into bespoke rings. I have been privileged to design so many of your custom creations and during my maternity leave last year, I reflected on how much I love that part of my job. Producing dream rings, a piece imbued with sentimentality and character, has become my passion. And much like my work with our demi-fine collections, I want to change the face of bespoke jewellery, taking it away from elitist and often intimidating appointments and making them full of laughter and an enjoyable process for all. 

So, after months of hard work, I am so proud to introduce our new venture: The Bling Ring…

…a behind the scenes look into the bespoke process at V as I co-design pieces with six incredibly talented people who together form The Bling Ring. Each guest designer’s creation is totally unique, showing the scope of what can be created with a seed of an idea, a good old chat and the amazing craftsmanship found in Birmingham’s Jewellery Quarter. 

I’m so excited to share my introduction video with you all: 

And keep an eye out on our socials, email and website as we reveal a new guest designer and their incredible bespoke creation every fortnight until Christmas!