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Just Landed

our story

A FAMILY AFFAIR

Inspired by jewellery that has stood the test of time, V was created in 2013 by British designer, Laura Vann. Encapsulating an ethos of longevity, V counters fast fashion with Modern Deco design.

ETHICS & SUSTAINABILITY

THE V PROMISE

Each V piece is made to last both in terms of a timeless aesthetic and responsible origin; using recycled silver and ensuring ethical production through rigorous SMETA auditing.

The Journal

Not Your Average Bridal Jewellery

Not Your Average Bridal Jewellery

Posted: Apr 20, 2021

The jewels you wear on your wedding day act as little symbols of your personality and the kind of bride you are....

Laura Vann

The Parfum Collection

Posted: Mar 18, 2021

We at V are so excited about our upcoming collection ‘Parfum’. In advance of the launch we sat down with our founder Laura Vann for a sneak...

V x The Fawcett Society

V x The Fawcett Society

Posted: Mar 05, 2021

It is easy to feel that in a world largely devoid of equal opportunities, devoting just one day of the year to supporting and celebrating women ...

TYING THE KNOT

Looking for jewellery that you can’t find anywhere else? Say hello to our bespoke service.
Struggling to commit? We’re here to help with our packs that allow you to try before you buy in 3 easy steps.
Get the full look with our matching bridal jewellery combining vintage design with a contemporary aesthetic.
@vbylauravann #foreverjewellery

WHY SHOP WITH V?

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WHAT YOU’RE SAYING

99 % recycled
packaging
09 years in
business
00 product waste
(we never burn stock)
"An incredible jewellery designer" Victoria, UK

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