V’s designer, Laura Vann, specialises in creating timeless, Art Deco style jewellery that will be treasured for a lifetime.


Laura Vann, Founder


Laura will ensure you are involved in each aspect of the bespoke engagement ring design journey while drawing on her own experience as a personal stylist and skilled designer. What’s more, as fair pricing is a key principle upon which V was founded, we provide clients with much better quality and value for money than high street engagement rings.


You will have a personal consultation with Laura which can be carried out in our Sutton Coldfield studio or remotely via Zoom. Before the consultation, we will ask you to think about budget, materials, ring size, if applicable, and your timescale.


Following a successful consultation where a detailed brief will have been established, Laura will draw up initial sketches of your bespoke piece.


Once you are happy with your sketches, we will take a 50% deposit payment before providing detailed CAD designs, stone pictures and, if required, wax models for sign off.

Once CADs are signed off, production takes around 3-4 weeks!


Whether you're looking for a bespoke sapphire engagement ring, a characterful emerald or a flawless diamond, Laura will personally source your perfect stones. After that, our experienced craftsmen in Birmingham's iconic Jewellery Quarter will finish your piece with unparalleled precision. We purchase diamonds from reputable dealers who adhere to the Kimberley Process—preventing conflict diamonds from entering the market. We can also work with Fairtrade gold upon request.

V By Laura Vann - Sourcing Bespoke Custom Engagement Ring



“It was an absolute pleasure to work with Laura who helped me design a bespoke engagement ring for my now fiancé Vicki. I decided to have CAD drawings of the ring designed before proposing with a wax model as well as one of the ring packs so Vicki had something to wear on the day and could then have some input into the final design. The ring looks amazing and surpassed Vicki’s expectations even from the CAD drawings :) We can’t wait to work with Laura again to design our wedding bands - can’t recommend the bespoke service enough!”

— Iain


“Words can not truly summarise how incredible and seamless an engagement ring journey Laura took myself and my now fiancé Johanna on. From the first moment she was a delight to work with, understanding our brief and engaging throughout - the end result was a perfect masterpiece, an engagement ring heirloom that my fiancé adores.
A wonderful big thank you to Laura and her team, we’ll forever be indebted to you all.”

— James

Laura's Personal Ring

“Creating my own ring really shone a light on the pressure some of my clients must feel when t know where to start and I could feel myself getting stressed trying to create the “perfect” ring. So I stepped back and took my own advice by analysing my personal style to ensure my ring factored in elements I have always loved like emeralds and baguette cut stones. From there I just decided to look at my ring as a symbol of what I loved at that moment in time. Now I always advise people to think in the same way so that they have fun on their bespoke journey in full confidence that they’ll love the ring they create for a lifetime.”

— Laura


“Laura was amazing! I can’t thank her enough for her guidance and support. She made it so easy and we ended up with the dream ring. To quote Clair ‘ I love my ring more than anything in the world, it’s so ‘me’ and I will treasure it forever.”

— Dan

explore more on bespoke rings


We only work in gold and platinum for our bespoke pieces. The minimum spend for wedding bands is £2000, for engagement rings it’s £2500 and for remodelling heirloom jewellery it’s £1,500. In the interest of guaranteeing quality we do not work with customer provided stones other than hardwearing heirloom jewels in good condition.

Consultations cost £50 and are fully redeemable against the purchase of a bespoke ring. After your consultation we will provide sketches and upon confirmation of your desired design we take a 50% deposit payment. Upon receipt of payment we will issue you with detailed CADs and proceed to production. The outstanding balance, minus the £50 consultation fee, will be charged once the commissioned piece is completed.


To start your bespoke journey just drop us a line using the this contact form or by emailing info@vbylauravann.com and we will aim to respond within 48 hours.

Alternatively you can call us on

+44 (0)121 329 3113

Monday to Friday 8.30am - 5pm

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