New Year, New V
We are pleased to announce that from today onwards, our brand will be known simply as Laura Vann.
Dear (L)V Gang,
Happy New Year! I’m thrilled to start 2025 by sharing something truly exciting: a fresh new look for our brand.
Over a decade ago, we launched as V Jewellery. Shortly after, we evolved into V by Laura Vann—a name that combined the heritage of “V” with a personal touch. Fast forward to today, and most of you now know us as simply Laura Vann. It’s clean, memorable, and reflects the design-led nature of our brand. And let’s be honest—dictating V by Laura Vann to anyone is always a mouthful!
And so, we are pleased to announce that from today onwards, our brand will be known simply as Laura Vann.
This rebrand will be a gradual process throughout 2025. We’re starting with our new logo, followed by a roll-out of updated packaging. By the end of the year, we will also be updating our website domain, email addresses, and social handles, bringing everything in line with our refreshed identity.
2025 marks the start of an exciting chapter. Alongside our new logo, we have lots of fresh designs and exciting in-person experiences that we can’t wait to share with you later this year. For now, thank you for being part of our journey. Your support has shaped our past and inspires our future. Here’s to an incredible year ahead.
Laura x