I know I know, we don’t look our age but you’d best believe that this year we’re celebrating 10 years of V!
I remember joining my dad’s existing jewellery business in 2012 and launching the first V collection in 2013. Instagram was a blossoming bud and our grainy #OOTD photos were transformed with the warm hues of the Valencia filter. Lunchtimes were spent justifying why I was “always on my phone” while clearing away box files to create a sliver of neutral photography space.
Fast forward to today—I’m still always on my phone and still fighting for photography space. But the need to justify has gone—we are achieving what we set out to do. We count Fortnums, Harvey Nichols and Selfridges as stockists. We have seen our jewels worn by some of the most influential people in the world. We have grown a community of customers who support us year on year. We have expanded our range from just demi-fine to pre-owned and now bespoke. And last year we created rings for some of the most creative talents in the UK.
We have so much to celebrate this year and we wouldn’t be where we are without you. So look out for invitations to pop-ups, parties, and above all else, new collection launches!
Let’s start this next decade off with a bang.