Home/Journal/Launching the 'Keep' collection with breakfast | Blog | V by Laura Vann
Launching the 'Keep' collection with breakfast
In the run up to the launch of our AW19 Keep collection, we held our first ever breakfast club to celebrate some of the amazing people that have supported V from day 1 by sharing our new 'Keep' collection with them and treating them to some cornflakes. The guests have been our models, make-up artists, lawyers, web developers, graphic designers, employees and loyal customers since 2013.
We managed to grab Laura at the event and ask her a couple of questions regarding the new collection!
WHAT WAS YOUR INSPIRATION BEHIND ‘KEEP’ AND WHAT MADE YOU CHOOSE THE NAME?
I wanted to create a collection that highlighted the sustainability and longevity of our products. We have used recycled silver in our products since day one and our ethos has always been against throwaway fast fashion, hence our timeless aesthetic. Consumers are wanting to invest in pieces that last and our new collection stresses how a piece of V is something you can ‘Keep’ for a lifetime.
WHAT’S YOUR FAVOURITE PIECE(S) FROM THE COLLECTION AND WHY?
I really love the new necklaces and I’m so excited that these can now be hand engraved! They are the perfect gift, I gave all my bridesmaids a necklace each and they were so touched when they saw their initials on the back. The Edie necklace in gold and pearl is probably my favourite, it’s on trend but different to everything else on the market right now.
HOW IMPORTANT IS IT TO YOU THAT ALL THE MATERIALS USED IN EVERY PIECE OF V (NOT ONLY THIS COLLECTION!) ARE ETHICALLY SOURCED
So important, it always has been! I’ve always considered it when designing collections and I’m really lucky to work with suppliers that are able to support this with recycled silver and ethically sourced mother of pearl. We made even more progress towards becoming a more ethical brand earlier this year when we gave people the option to choose minimal or luxury packaging (both recycle-able!) when ordering with us.
The event was an resounding success, with each guest gifted an engraved piece of jewellery hand-picked by Laura with their individual styles in mind. They were then invited to look over the new collection whilst sipping coffee and having a catch up. Scroll on to meet some of the amazing people we're proud to call part of the brand. You can shop our new personalise-able, Keep collection here.
Kiran has been and always will be one of V's biggest supporters, always promoting us at her business events!
Emily is our very own Karlie Kross and the queen of coding. Ask her where she learnt her skills and she will tell you, quote: "myspace".
Amar is the original V girl, she met Laura whilst working at COS, with Amar then joining the V team just as the brand was launching. She is currently on mat leave, enjoying the new challenge of being a mum!
Emily is the make-up artist of our e-commerce shoots. She also saved the day when a model cancelled last minute, stepping in to then be our e-com model for the day.
Celia & Sara are Laura's mother and mother-in-law, with both of them offering priceless advice and as I'm sure you can imagine being walking, talking V spokespeople!
Hayley does marketing and is a massive lover of V. She's always there to offer her opinion and throw some new ideas in to the mix!
Kerry is a celeb agent who always tries to hook us up! Whilst doing everything in her power to try and pull things out the bag and get V featured places, she has become a friend and of course, lover of V!